iPad 3 Release Date

Many people struggle with the question of whether or not to bring their iPad along on a holiday. After all, it is an expensive device and losing it or damaging it would certainly be a problem. Some travellers also don’t want to spend a lot of time on their electronic devices instead of exploring new cultures and cuisines in an exotic destination. Although it may seem like a bad idea to bring along your iPad while on holiday, it can actually be a very smart choice especially if you’re going on a family holiday. Here are five reasons to bring along your iPad while on holiday:

1. To Stay in Touch: Since most hotels offer the option of wireless internet, your iPad can serve as a way to communicate with friends and family when you are abroad. It is lighter to bring along than a full laptop computer and it is also more affordable than roaming charges for a mobile phone. Use the device to video chat with family, send emails to colleagues in the office or chat online in your spare time with friends.

2. For Maps and Directions: Whether you are walking around a city, trying to find an isolated beach on an island or taking a road trip across Australia, an iPad can help to get you wherever you want to go. Download apps of city transit systems, road maps or just use the Google Maps app to help find your exact location from anywhere in the world.

3. Entertainment During Travel: Even when visiting the most exotic destinations on Earth you can expect to have some downtime. An iPad is a great way to pass the time while on a train, bus, plane or while waiting to check in. It can be a nice way to unwind before going to bed at night and can be easier to pack than several books.

4. To Review Restaurants and Nightlife: Discovering new restaurants is an exciting part of travelling. If you are a food enthusiast or just want to pick the top restaurants in the area while on holiday, use one of the many apps that offer reviews of dining and drinking establishments around the world. If you have internet connection, you can quickly pull up the website of local restaurants and view their menus and prices before entering.

5. To Translate or Learn About Culture: If you happen to be visiting a country where you do not speak the native language, having the ability to translate can be very helpful. Download a vocabulary app to your iPad or even a foreign language dictionary so that you can quickly and easily translate words. Before your trip be sure to download a book on local culture to read in your spare time.

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Connected devices, a term used to represent tablets and other web-enabled devices like gaming consoles are gaining percentage of U.S web traffic. As per a recent ‘comScore’ report, 6.8% of total U.S Web traffic is coming from these ‘connected devices’. Of this non-computer traffic, two-thirds came from mobiles, driven largely by smart phones. The second largest driver of non-computer traffic was from the tablet category, contributing nearly 2 percent of whole U.S web traffic. Tablet contribution to U.S web traffic is increasing by 20-30% over the last 4 months. Apple’s iPad is completely dominating the tablet category by contributing 97.2 % of all tablet traffic in U.S as on August 2011. An impressive fact is that iPads now account for a higher share of internet traffic than iPhones.

Some other outcomes of the report to be noted are the traits of these iPad consumers and their consumption habits. Nearly half of the tablet owners made a purchase on their tablet and looked up for product or pricing information and read customer reviews. 3 out of 5 users consumed news on their iPads and 25% of them are doing on a nearly daily-basis. Two-thirds of tablet users played a game on their device. As per this report, even though Android occupies a larger share of smart phone market, it lags behind the Apple iOS audience in contribution to Web traffic. iOS users are larger consumers of the web content and it seems like it is a long way for other tablet competitors to eat into Apple’s share. As tablet penetration increases and they become more accessible, it has implications for publishers and advertisers too. They need to adopt and optimize their products for tablet presentation to reach an incremental audience.

You can download the full comScore report here.